“Your perception of any city or neighborhood is largely determined by things you can’t quantify, like the vague feeling that a place just seems friendly, or clean, or well-lit. So much of our experience of cities is subjective like this. But if officials could figure out how to measure otherwise emotional or intuitive perceptions of, say, safety, they might be able to better intervene to make neighborhoods actually feel safer (add more park benches, turn up the lights, wash off the graffiti?).”